000 | 01492nam a22003495a 4500 | ||
---|---|---|---|
006 | a||||f ||z 00| 0 | ||
008 | 101103t2004 maua frb 001 0 eng d | ||
020 | _a0072536861 | ||
020 | _a9780072536867 | ||
040 |
_aEG-ScBUE _beng _cEG-ScBUE |
||
082 | 0 | 4 |
_a658.83420973 _bHAW _222 |
100 | 1 |
_aHawkins, Del I. _920892 |
|
245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney. |
250 | _a9th ed. | ||
260 |
_aNew York : _bMcGraw-Hill/Irwin / The McGraw-Hill Companies, Inc., _cc.2004. |
||
300 |
_axxvi, 790 p. : _bill. (chiefly col.) ; _c26 cm. + _e1 CD-ROM (4 3/4 in.) |
||
490 | 0 | _aMcGraw-Hill/Irwin series in marketing. | |
500 | _aIndex: p. 755-790. | ||
504 | _aIncludes bibliographical references. | ||
538 | _aSystem requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0. | ||
590 | _aMohamed Hussein Reviewed by: Wessam | ||
650 | 0 | 0 |
_aConsumer behavior _zUnited States. _920893 _2BUEsh |
650 | 0 | 0 |
_aMarket surveys _zUnited States. _920894 _2BUEsh |
650 | 0 | 0 |
_aConsumer behavior _zUnited States _xCase studies. _920895 _2BUEsh |
651 | _2BUEsh | ||
653 | _bBUSADM | ||
655 |
_vreading book _934232 |
||
700 | 1 |
_aBest, Roger J. _920896 |
|
700 | 1 |
_aConey, Kenneth A. _920897 |
|
830 | _aMcGraw-Hill/Irwin series in marketing. | ||
942 |
_cBB _k658.83420973 HAW _2ddc |
||
999 |
_c9322 _d9322 |