000 | 01548nac a22002171u 4500 | ||
---|---|---|---|
999 |
_c9 _d9 |
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008 | 100916t2005 nju||||| |||| 00| 0 eng d | ||
010 | _a 2004029593 | ||
020 | _a0131469185 | ||
040 |
_aEG-ScBUE _cEG-ScBUE |
||
082 | 0 | 0 |
_a658.8 _bKOT _222 |
100 |
_aKotler, Philip. _919393 |
||
245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong. |
250 | _a11th ed. | ||
260 |
_aUpper Saddle River, NJ : _bPearson Prentice Hall, _c2005. |
||
300 |
_a1 V. (various pagings): _bCol. ill.; _c28 cm. |
||
505 | 0 | _aMarketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics. | |
650 | 0 |
_aMarketing. _919394 _2BUEsh |
|
651 | _2BUEsh | ||
700 | 1 |
_aArmstrong, Gary. _919395 |
|
942 |
_cBB _k658.8 KOT _2ddc |