000 | 01420nam a22003375a 4500 | ||
---|---|---|---|
008 | 150817t1998 m ao frb 001 0 eng d | ||
010 | _a 97001290 | ||
020 | _a0071153241 | ||
020 | _a9780071153249 | ||
040 |
_aEG-ScBUE _beng _cEG-ScBUE |
||
082 | 0 | 4 |
_a658.83420973 _bHAW _222 |
100 | 1 | _aHawkins, Del I. | |
245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney. |
250 | _a7th ed. | ||
260 |
_aBoston, Massachusetts : _bThe McGraw-Hill Companies, Inc., _cc.1998. |
||
300 |
_axxv, 760 p. : _bill. (some col.) ; _c26 cm. |
||
490 | 0 | _aThe Irwin/McGraw-Hill series in marketing | |
500 | _aIndexes: p. 737-760. | ||
504 | _aIncludes bibliographical references. | ||
538 | _aSystem requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0. | ||
590 | _aMohamed Hussein reviewed by: Wessam | ||
650 | 0 | 0 |
_aConsumer behavior _zUnited States. _2BUEsh |
650 | 0 | 0 |
_aMarket surveys _zUnited States. _2BUEsh |
650 | 0 | 0 |
_aConsumer behavior _zUnited States _xCase studies. _2BUEsh _920895 |
651 | _2BUEsh | ||
653 |
_bBUSADM _cAugust2015 |
||
700 | 1 |
_aBest, Roger J. _920896 |
|
700 | 1 |
_aConey, Kenneth A. _920897 |
|
800 | _aThe Irwin/McGraw-Hill series in marketing | ||
942 |
_cBB _k658.83420973 HAW _2ddc |
||
999 |
_c7091 _d7091 |