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_a658.8343 _bK171 |
| 090 |
_c2444 _d2444 |
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| 100 | _aKapferer, Jean-NoeÌ(l. | ||
| 245 | 1 | 4 |
_aThe new strategic brand management : _bcreating and sustaining brand equity long term / _cJean-NoeÌ(l Kapferer. |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon ; _aSterling, VA. : _bKogan Page,2004 _c2004. |
||
| 300 |
_axiv, 497 p. ; _c25 cm. |
||
| 500 | _aRev. ed. of: Strategic brand management. 1994? | ||
| 504 | _aIncludes bibliographical references (p. [471]-483) and index. | ||
| 650 | 0 |
_aBrand name products _xManagement. |
|
| 942 |
_cBB _k658.8343 K171 |
||
| 952 |
_3inv2010 _w2007-02-21 _p000001711 _r2012-03-25 _40 _00 _u3243 _bMAIN _m7 _10 _o658.8343 KAP _d2021-02-07 _70 _cMAIN _yBB _s2012-01-17 _l7 _aMAIN |
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| 999 |
_c2444 _d2444 |
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