| 000 | 02975cam a22003858i 4500 | ||
|---|---|---|---|
| 001 | 23235907 | ||
| 003 | EG-ScBUE | ||
| 005 | 20240304105821.0 | ||
| 008 | 230719s2024 nyua f b 001 0 eng d | ||
| 020 | _a9781032227405 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a005.15 _222 _bTHA |
| 100 | 1 |
_aTham, Jason Chew Kit, _d1990- _eauthor. |
|
| 245 | 1 | 0 |
_aUX writing : _bdesigning user-centered content / _cJason C.K. Tham, Tharon Howard, Gustav Verhulsdonck. |
| 264 | 1 |
_aNew York, NY : _bRoutledge, _c2024. |
|
| 300 |
_axviii, 248 pages : _billustrations ; _c24 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction to UX writing -- The UX writing process -- Building a UX writer outlook -- Empathizing with and assessing user needs -- Defining problems and opportunities -- Ideating and prototyping content -- Testing, managing, and deploying content -- Tracking and measuring success -- Popular UX writing genres and tasks -- The UX writing portfolio -- Using generative AI and automating your content -- AI recipes for UX writing. | |
| 520 |
_a"This flexible textbook provides an integrated approach to User Experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for user experience. The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes. Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing"-- _cProvided by publisher. |
||
| 650 | 7 |
_aTechnical writing. _2BUEsh |
|
| 650 | 7 |
_aUser-centered system design. _2BUEsh |
|
| 650 | 7 |
_aUser interfaces (Computer systems) _2BUEsh |
|
| 653 |
_cMarch2024 _bCOMAME |
||
| 655 | _vReading book | ||
| 700 | 1 |
_aHoward, Tharon W., _eauthor. |
|
| 700 | 1 |
_aVerhulsdonck, Gustav, _d1975- _eauthor. |
|
| 776 | 0 | 8 |
_iOnline version: _aTham, Jason Chew Kit, 1990- _tUX writing _dNew York, NY : Routledge, Taylor & Francis Group, 2024 _z9781003274414 _w(DLC) 2023018507 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBB |
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| 999 |
_c30678 _d30649 |
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