000 01218nam a22003491i 4500
001 013797673
003 EG-ScBUE
005 20230927101019.0
008 110504t2004 njua f bd 001 0 eng d
020 _a9780131212763
020 _a0131212761
040 _aStDuBDS
_beng
_erda
_cStDuBDS
_dEG-ScBUE
082 0 4 _a658.80076
_222
_bKOT
100 1 _aKotler, Philip‏,
_eauthor.
245 1 0 _aPrinciples of marketing /
_cPhilip Kotler, Northwestern University, Gary Armstrongs, University of North Carolina.
250 _aTenth edition.
250 _aInternational edition.
264 1 _aUpper Saddle River, New Jersey :
_bPrentice Hall Inc.,
_c[2004]
264 1 _cc2004
300 _a1 volume (various pagings) :
_billustrations (some color) ;
_c28 cm
336 _atext
_2rdacontent
_btxt
337 _aunmediated
_2rdamedia
_bn
338 _avolume
_2rdacarrier
_bnc
500 _aIncludes appendix.
500 _aIncludes glossary.
504 _aIncludes bibliographical references and index.
650 7 _aMarketing
_vProblems, exercises, etc.
_2BUEsh
655 _vReading book
700 1 _aArmstrongs, Gary,
_eauthor.
942 _2ddc
_cBB
999 _c30589
_d30560