000 | 01218nam a22003491i 4500 | ||
---|---|---|---|
001 | 013797673 | ||
003 | EG-ScBUE | ||
005 | 20230927101019.0 | ||
008 | 110504t2004 njua f bd 001 0 eng d | ||
020 | _a9780131212763 | ||
020 | _a0131212761 | ||
040 |
_aStDuBDS _beng _erda _cStDuBDS _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.80076 _222 _bKOT |
100 | 1 |
_aKotler, Philip‏, _eauthor. |
|
245 | 1 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Northwestern University, Gary Armstrongs, University of North Carolina. |
250 | _aTenth edition. | ||
250 | _aInternational edition. | ||
264 | 1 |
_aUpper Saddle River, New Jersey : _bPrentice Hall Inc., _c[2004] |
|
264 | 1 | _cc2004 | |
300 |
_a1 volume (various pagings) : _billustrations (some color) ; _c28 cm |
||
336 |
_atext _2rdacontent _btxt |
||
337 |
_aunmediated _2rdamedia _bn |
||
338 |
_avolume _2rdacarrier _bnc |
||
500 | _aIncludes appendix. | ||
500 | _aIncludes glossary. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 7 |
_aMarketing _vProblems, exercises, etc. _2BUEsh |
|
655 | _vReading book | ||
700 | 1 |
_aArmstrongs, Gary, _eauthor. |
|
942 |
_2ddc _cBB |
||
999 |
_c30589 _d30560 |