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001			19173020
003			EG-ScBUE
005			20210801125910.0
008			160712t2016 nyuaf f b 001 0 eng d
020			_a9780190251840 (hardcover : acid-free paper)
040			_aDLC _beng _erda _cDLC _dDLC
043			_an-us--- _ad------
082	0	4	_a327.73009045 _bPAR _222
100	1		_aParker, Jason C., _eauthor.
245	1	0	_aHearts, minds, voices : _bUS Cold War public diplomacy and the formation of the Third World / _cJason C. Parker.
264		1	_aNew York, NY : _bOxford University Press, _c[2016]
264		4	_cc2016
300			_axi, 240 pages, 20 unnumbered pages of plates : _billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: In the Beginning Was the Word -- Chapter 1: Absent at the Creation : The Truman Administration's Public Diplomacy Outside Europe -- Chapter 2: Hearts and Minds on New Frontlines : The Public Diplomacy of the Korean War in Asia -- Chapter 3: Pawns, Proxies, and Pressing the Case for the Free World : The USIA and Eisenhower's New Look -- Chapter 4: A "New Babel of Voices" : Cacophony and Community in the Decolonizing World -- Chapter 5: "Mucha Alianza, Poco Progreso" : The Alliance for Progress and the Development of the Third World -- Chapter 6: True Colors : Nonalignment, Race, and the Proliferation of Public Diplomacy in the Formation of the Third World -- Conclusion: Murrow's Wager.
520	2		_a"The Cold War superpowers endeavored mightily to 'win hearts and minds' abroad through what came to be called public diplomacy. While many target audiences were on the conflict's original front-lines in Europe, the vast majority resided in areas in the throes of decolonization. This book explores how, for all the blood and drama of intervention, crisis, and revolution during the Cold War, the vast majority of these non-Europeans experienced it as a media war for their allegiance rather than as a violent war for their lives. In these outlying regions, superpower public diplomacy encountered volatile issues of race, empire, poverty, and decolonization--all of which intersected unpredictably with the dynamics of the Cold War and anti-imperialist currents. The challenge to U.S. public diplomacy was acute. At a time when the United States' image was inseparable from Jim Crow and Washington's European-imperial alliances, the cresting of these issues put U.S. outreach on the defensive. Yet, as Jason Parker argues, the greater consequence of these Cold War campaigns was international, not U.S.-centric, in scope. The non-European world responded to this media war by joining it. A proliferation of newly independent voices launched public diplomacy campaigns of their own, offering a roundabout validation of strategic public diplomacy while articulating an alternative vision of the postwar world. By reappropriating the geopolitical and intellectual space between the Cold War superpowers, this global conversation formulated a 'Third World project' that coalesced around principals of nonalignment, post-imperial economic development, and anti-colonial racial solidarity. The global South's response to the injection of the Cold War into their social, economic, and political reality thus helped to create the 'Third World' as a transnational, imagined community on the postwar global landscape"-- _cProvided by publisher.
650		7	_aCold War _xDiplomatic history. _2BUEsh
650		7	_aDecolonization _zDeveloping countries _xHistory _y20th century. _2BUEsh
650		7	_aRace _xPolitical aspects _zUnited States _xHistory _y20th century. _2BUEsh
650		7	_aRace _xPolitical aspects _zDeveloping countries _xHistory _y20th century. _2BUEsh
651		7	_aUnited States _xForeign relations _zDeveloping countries. _2BUEsh
651		7	_aDeveloping countries _xForeign relations _zUnited States. _2BUEsh
651		7	_aUnited States _xForeign relations _xPhilosophy. _2BUEsh
651		7	_aUnited States _xForeign relations _y1945-1989. _2BUEsh
651		7	_aDeveloping countries _xPolitics and government _y20th century. _2BUEsh
651		7	_aDeveloping countries _xForeign relations _y20th century. _2BUEsh
653			_bGGEN _cAugust2021
655			_vReading book _934232
776	0	8	_iOnline version: _aParker, Jason C., author. _tHearts, minds, voices _dNew York, NY : Oxford University Press, [2016] _z9780190251857 _w(DLC) 2016032458
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBB