000			01483pam a2200373 a 4500
999			_c29199 _d29170
001			014537779
003			EG-ScBUE
005			20210621115406.0
008			080303t2009 njua f bd 001 0 eng d
020			_a9780135009383 (pbk.)
020			_a0135009383 (pbk.)
040			_aStDuBDS _beng _erda _cStDuBDS _dUk _dEG-ScBUE
082	0	4	_a659.1 _bMOR _222
100	1		_aMoriarty, Sandra E. _q(Sandra Ernst), _eauthor. _938659
245	1	0	_aAdvertising : _bprinciples & practice / _cSandra Moriarty, University of Colorado, Nancy Mitchell, University of Nebraska-Lincoln, William Wells, University of Minnesota.
250			_aEighth edition, _bInternational edition.
264		1	_aNew Jersey : _bPearson Education, Inc., _c[2009]
264		4	_cc2009
300			_a686 pages : _billustrations (chiefly color) ; _c28 cm
336			_atext _2rdacontent _btxt
337			_aunmediated _2rdamedia _bn
338			_avolume _2rdacarrier _bnc
500			_aPrevious ed.: published as by William Wells, John Burnett, Sandra Moriarty. Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.
500			_aIncludes glossary.
500			_aIncludes appendices.
504			_aIncludes bibliographical references and index.
650		7	_aAdvertising. _2BUEsh
653			_bBUSADM _cJune2021
655			_vReading book _934232
700	1		_aMitchell, Nancy, _d1950- _eauthor.
700	1		_aWells, William, _d1926- _eauthor.
942			_2ddc _cBB