000 | 00972cam a22002895c 4500 | ||
---|---|---|---|
999 |
_c28653 _d28624 |
||
001 | 3856474 | ||
003 | EG-ScBUE | ||
005 | 20200902123656.0 | ||
008 | 880801t19891989njua f b 000 0 eng d | ||
020 | _a013119108X | ||
040 |
_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.802 _bCAS _222 |
245 | 0 | 0 |
_aCases in strategic marketing / _c[edited by] Linda E. Swayne, Peter M. Ginter. |
264 | 1 |
_aEnglewood Cliffs, New Jersey : _bPrentice Hall, _c[1989] |
|
264 | 4 | _cc1989 | |
300 |
_axxi, 728 pages : _billustrations ; _c24 cm |
||
336 |
_atext _btxt _2rdacontent |
||
337 |
_aunmediated _bn _2rdamedia |
||
338 |
_avolume _bnc _2rdacarrier |
||
504 | _aIncludes bibliographical references. | ||
650 | 7 |
_aMarketing _xDecision making _vCase studies. _2BUEsh |
|
650 | 7 |
_aMarketing _xManagement _vCase studies. _2BUEsh |
|
653 |
_bBUSADM _cAugust2020 |
||
700 | 1 |
_aSwayne, Linda E., _eeditor. |
|
700 | 1 |
_aGinter, Peter M., _eeditor. |
|
942 |
_2ddc _cBB |