000			02709cam a22003015a 4500
999			_c27258 _d27229
001			19402309
005			20190319114923.0
008			161209s2017 enka frb 001 0 eng d
010			_a 2016055258
020			_a9781292112183
040			_aDLC _beng _cDLC _dDLC _dEG-ScBUE
082	0	4	_a659.2 _bTEN _222
100	1		_aTench, Ralph. _911584
245	1	0	_aExploring public relations : _bglobal strategic communication / _cRalph Tench, Liz Yeomans.
250			_a4th ed.
260			_aHarlow : _bPearson Education, _c2017.
300			_axxix, 578 p. : _bill. (col.) ; _c26 cm.
500			_aRevised edition of Public relations, 2013.
504			_aIncludes bibliographical references and index.
505	0		_aAbout the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index.
520			_aThis text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.
650		7	_aPublic relations. _2BUEsh
651			_2BUEsh
653			_bBUSADM _cMarch2019
655			_vText book
700	1		_aYeomans, Liz. _911587
942			_2ddc