000 00963cam a22002775a 4500
999 _c27255
_d27226
001 20456227
005 20190319104022.0
008 180417s2019 enka frb 001 0 eng d
010 _a 2018941563
020 _a9781544318141 (pbk. : alk. paper)
040 _aDLC
_beng
_cDLC
_dEG-ScBUE
082 0 4 _a658.802
_bMOO
_222
100 1 _aMooij, Marieke K. de,
_d1943-
_912603
245 1 0 _aGlobal marketing and advertising :
_bunderstanding cultural paradoxes /
_cMarieke De Mooij.
250 _a5th ed.
260 _aLondon ;
_aLos Angeles :
_bSage Publications,
_c2019.
300 _axx, 488 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 7 _aTarget marketing
_xCross-cultural studies.
_2BUEsh
650 7 _aAdvertising
_xCross-cultural studies.
_2BUEsh
650 7 _aConsumer behavior
_xCross-cultural studies.
_2BUEsh
651 _2BUEsh
653 _bCOMAME
_cMarch2019
655 _vReading book
942 _2ddc