000			01875cam a22003735a 4500
999			_c26894 _d26866
001			19565287
005			20181029124236.0
008			170321t2017 nyua frb 000 0 eng d
010			_a 2017937432
020			_a9780718033323
020			_a0718033329
035			_a(OCoLC)on1005351979
040			_aSINLB _beng _cSINLB _dIUK _dVP@ _dCLE _dTCH _dBKL _dOCLCF _dMUU _dWRF _dQGK _dILC _dDLC _dEG-ScBUE
042			_alccopycat
082	0	4	_a658.827 _bMIL _222
100	1		_aMiller, Donald, _d1971- _941831
245	1	0	_aBuilding a storybrand : _bclarify your message so customers will listen / _cDonald Miller.
246	3	4	_aBuilding a story brand
260			_a[New York] : _bHarperCollins Leadership / HarperCollins, _cc.2017.
300			_ax, 228 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references (pages 225-228).
505	0		_aThe key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture.
520			_aExplains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.
650		7	_aBranding (Marketing) _2BUEsh _910059
650		7	_aAdvertising _xBrand name products. _2BUEsh _936670
650		7	_aProduct management. _2BUEsh
650		7	_aMarketing. _2BUEsh
650		7	_aSelling. _2BUEsh
650		7	_aCustomer relations. _2BUEsh
651			_2BUEsh
653			_bCOMAME _cOctober2018 _dBestSellers
655			_vReading book
942			_2ddc