000 01074cam a22003375a 4500
001 017878596
003 OSt
005 20171029135023.0
008 160530t2017 enka frb 001 0 eng d
015 _aGBB680906
_2bnb
016 7 _a017878596
_2Uk
020 _a9781292146508 (pbk.)
020 _a1292146508
040 _aStDuBDS
_beng
_cStDuBDS
_dUk
_dEG-ScBUE
082 0 4 _a658.8
_bARM
_222
100 1 _aArmstrong, Gary
_q(Gary M.)
245 1 0 _aMarketing :
_ban introduction /
_cGary Armstrong, Philip Kotler with Marc O. Oliver Opresnik.
250 _a13th ed., Global ed.
260 _aHarlow :
_bPearson Education Limited,
_cc.2017.
300 _a669 p. :
_bill. (col.) ;
_c28 cm.
500 _aPrevious edition : 2015.
500 _aIncludes glossary.
504 _aIncludes bibliographical references and indexes.
650 7 _aMarketing
_vTextbooks.
_2BUEsh
_936083
651 _2BUEsh
653 _bBUSADM
_cOctober2017
655 _vText book
_933728
700 1 _aKotler, Philip.
700 1 _aOpresnik, Marc O.
_q(Marc Oliver),
_d1969-
942 _2ddc
999 _c25516
_d25488