000 | 01074cam a22003375a 4500 | ||
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001 | 017878596 | ||
003 | OSt | ||
005 | 20171029135023.0 | ||
008 | 160530t2017 enka frb 001 0 eng d | ||
015 |
_aGBB680906 _2bnb |
||
016 | 7 |
_a017878596 _2Uk |
|
020 | _a9781292146508 (pbk.) | ||
020 | _a1292146508 | ||
040 |
_aStDuBDS _beng _cStDuBDS _dUk _dEG-ScBUE |
||
082 | 0 | 4 |
_a658.8 _bARM _222 |
100 | 1 |
_aArmstrong, Gary _q(Gary M.) |
|
245 | 1 | 0 |
_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler with Marc O. Oliver Opresnik. |
250 | _a13th ed., Global ed. | ||
260 |
_aHarlow : _bPearson Education Limited, _cc.2017. |
||
300 |
_a669 p. : _bill. (col.) ; _c28 cm. |
||
500 | _aPrevious edition : 2015. | ||
500 | _aIncludes glossary. | ||
504 | _aIncludes bibliographical references and indexes. | ||
650 | 7 |
_aMarketing _vTextbooks. _2BUEsh _936083 |
|
651 | _2BUEsh | ||
653 |
_bBUSADM _cOctober2017 |
||
655 |
_vText book _933728 |
||
700 | 1 | _aKotler, Philip. | |
700 | 1 |
_aOpresnik, Marc O. _q(Marc Oliver), _d1969- |
|
942 | _2ddc | ||
999 |
_c25516 _d25488 |