| 000 | 00958cam a22002895a 4500 | ||
|---|---|---|---|
| 001 | 015973501 | ||
| 003 | OSt | ||
| 005 | 20170928152419.0 | ||
| 008 | 111110t2016 enka frb 001 0 eng d | ||
| 020 | _a9780077169312 | ||
| 020 | _a007716931X | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.8 _222 _bSER |
| 245 | 0 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cAlan Wilson ... [et al.] |
| 250 | _a3rd European ed. | ||
| 260 |
_aBerkshire : _bMcGraw-Hill Higher Education, _cc.2016. |
||
| 300 |
_axvii, 538 p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aService industries _xMarketing. _2BUEsh _98370 |
|
| 650 | 7 |
_aCustomer services. _2BUEsh _939443 |
|
| 650 | 7 |
_aMarketing. _2BUEsh _94499 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _bGGEN _cSeptember2017 |
||
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 | _aWilson, Alan M. | |
| 942 | _2ddc | ||
| 999 |
_c25461 _d25433 |
||