000			01370nac a22003491u 4500
005			20170319105840.0
008			170319t2007 maua frb 001 0 eng d
010			_a 2005054357
020			_a0073101370 (book : alk. paper)
020			_a0073261548 (book & CD-ROM)
020			_a9780073101378
020			_a0071106685
020			_a9780071106689
035			_a(OCoLC)ocm61458393
082	0	4	_a658.83420973 _bHAW _222
100			_aHawkins, Del l.
245	0	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, David L. Mothersbaugh, Roger J. Best.
250			_a10th ed.
260			_aBoston : _bMcGraw-Hill/Irwin, _cc.2007.
300			_axxiv, 790 p. : _bcol. ill. ; _c27 cm. + _e1 CD-ROM (4 3/4 in.)
504			_aIncludes bibliographical references and indexes.
650	0	0	_aConsumer behavior _zUnited States. _2BUEsh
650	0	0	_aMarket surveys _zUnited States. _2BUEsh
650	0	0	_aConsumer behavior _zUnited States _vCase studies. _2BUEsh _94530
651			_2BUEsh
700	1		_aHawkins, Del I.
700	1		_aMothersbaugh, David L. _94531
700	1		_aBest, Roger J. _920896
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
856	4	2	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
942			_cBB _k658.8H3141 _2ddc
999			_c2467 _d2467