| 000 | 03556cam a22004215i 4500 | ||
|---|---|---|---|
| 001 | 18404539 | ||
| 003 | EG-ScBUE | ||
| 005 | 20230103104716.0 | ||
| 008 | 141212t2015 enka f d 001 0 eng d | ||
| 020 | _a9781472572714 | ||
| 040 |
_aDLC _beng _erda _cDLC _dDLC _dEG-ScBUE |
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| 082 | 0 | 4 |
_a741.6 _222 _bAMB |
| 100 | 1 |
_aAmbrose, Gavin, _eauthor. |
|
| 245 | 1 | 0 |
_aDesign thinking for visual communication / _cGavin Ambrose, Paul Harris. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_a London ; _aNew York : _bFairchild Books / Bloomsbury Publishing PIc, _c[2015] |
|
| 264 | 4 | _cc2015 | |
| 300 |
_a192 pages : _billustrations ; _c23 cm. |
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| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 490 | 0 | _aBasics design | |
| 500 | _aIncludes index. | ||
| 500 | _aIncludes glossary. | ||
| 505 | 8 | _aMachine generated contents note: -- IntroductionChapter one: Stages of ThinkingThe design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio. Chapter two: ResearchIdentifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.Chapter three: Idea GenerationBasic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.Chapter four: RefinementThinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & CienfuegosChapter five: PrototypingDeveloping designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.Chapter six: ImplementationFormat; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.ExercisesGlossaryIndex. | |
| 520 | _a"How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"-- | ||
| 520 | _a"An introductory guide to generating creative ideas and concepts for graphic designers"-- | ||
| 650 | 7 |
_aGraphic arts. _2BUEsh _940725 |
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| 650 | 7 |
_aGraphic design (Typography) _2BUEsh |
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| 650 | 7 |
_aCommunication in architectural design. _2BUEsh _96954 |
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| 650 | 7 |
_aDesign _vCase studies. _2BUEsh _913287 |
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| 651 | _2BUEsh | ||
| 653 |
_bCOMAME _cNovember2016 |
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| 655 | _vReading book | ||
| 700 | 1 |
_aHarris, Paul, _d1971- _eauthor. |
|
| 775 | 0 | 8 |
_iRevision of: _aAmbrose, Gavin. _tDesign th!nking _dLausanne : AVA Academia, c2010 _kBasics design ; 08 _z9782940411177 _w(OCoLC)429605144 |
| 942 |
_2ddc _cBB |
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| 999 |
_c23095 _d23067 |
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