| 000 | 00939cam a22002895a 4500 | ||
|---|---|---|---|
| 008 | 161101b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9783319248240 | ||
| 040 |
_beng _dEG-ScBUE |
||
| 082 | 0 | 4 |
_222 _a658.8 _bMAR |
| 100 | 1 | _aMartinez Lopez, Francisco J. | |
| 245 | 1 | 0 |
_aOnline brand communities : _busing the social web for branding and marketing / _cFrancisco J. Martinez Lopez. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bSpringer international publishing ; _cc. 2016. |
||
| 263 | _a1512 | ||
| 300 |
_aviii, 253 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes bibliographical references. | ||
| 590 | _ashima | ||
| 650 | 7 |
_2BUEsh _aElectronic commerce |
|
| 651 | _2BUEsh | ||
| 653 |
_bCOMAME _cNovember2016 |
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| 700 | 1 | _a Aguilar-Illescas, Rocío | |
| 700 | 1 | _aMolinillo, Sebastián | |
| 700 | 1 | _aAnaya-Sánchez, Rafael | |
| 906 |
_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 | _2ddc | ||
| 999 |
_c22967 _d22939 |
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