| 000 | 00947cam a22002535a 4500 | ||
|---|---|---|---|
| 001 | 18300376 | ||
| 005 | 20160511144255.0 | ||
| 008 | 140912s2015 maua fr 001 0 eng d | ||
| 020 | _a9780415716116 (pbk.) | ||
| 040 |
_aDLC _beng _cDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a302.230688 _222 _bZEI |
| 100 | 1 |
_aZeiser, Anne. _939960 |
|
| 245 | 1 | 0 |
_aTransmedia marketing : _bfrom film and tv to games and digital media / _cAnne Zeiser. |
| 260 |
_aBurlington ; _aOxon : _bFocal Press Taylor & Francis Group, _c2015. |
||
| 300 |
_axvii, 450 p. : _bill. ; _c24 cm. |
||
| 500 | _aAmerican film market presents Transmedia marketing : from film and tv to games and digital media. | ||
| 500 | _aIndex : p. [431]-450. | ||
| 650 | 7 |
_aMass media _xMarketing. _2BUEsh _939961 |
|
| 650 | 7 |
_aDigital media _xMarketing. _2BUEsh _939962 |
|
| 650 | 7 |
_aMarketing _xTechnological innovations. _2BUEsh _939963 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _bCOMAME _cMay2016 |
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| 942 | _2ddc | ||
| 999 |
_c21731 _d21703 |
||