000 01283cam a22003615i 4500
001 15390339
003 EG-ScBUE
005 20230109094212.0
008 080731s2008 nyua f 000 0 eng d
020 _a9780500287330 (pbk.)
040 _aDLC
_beng
_erda
_cDLC
_dEG-ScBUE
041 1 _aeng
_hger
082 0 4 _a741.67
_bPRI
_222
100 1 _aPricken, Mario,
_eauthor.
_939447
240 1 0 _aKribbeln im Kopf.
_lEnglish
245 1 0 _aCreative advertising :
_bideas and techniques from the world's best campaigns /
_cMario Pricken ; translated by Mary Whittall.
250 _aNew edition,
_brevised and updated.
264 1 _aNew York :
_bThames & Hudson,
_c2008.
300 _a255 pages :
_billustrations (some color) ;
_c29 cm
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_avolume
_bnc
546 _aText in English ; translated from the original German.
650 7 _aAdvertising.
_2BUEsh
_95632
650 7 _aCommercial art
_xTechnique.
_2BUEsh
651 _2BUEsh
653 _bCOMAME
_cFebruary2016
655 _vReading book
700 1 _aWhittall, Mary,
_etranslator.
906 _a7
_bcbc
_corigcop
_d2
_eopcn
_f20
_gy-gencatlg
942 _2ddc
_cBB
999 _c21257
_d21229