000			02675cam a22002895a 4500
001			18257354
005			20160221133848.0
008			140807s2015 enka frb 001 0 eng d
020			_a9781118756317
040			_aDLC _beng _cDLC _dEG-ScBUE
082	0	4	_222 _a352.748 _bTEM
100	1		_aTemporal, Paul. _939392
245	1	0	_aBranding for the public sector : _bcreating, building and managing brands people will value / _cPaul Temporal.
260			_aChichester : _bJohn Wiley and sons Ltd., _c2015.
300			_aviii, 279 p. : _bill. ; _c24 cm.
500			_aIndex : p. 271-279.
504			_aIncludes bibliographical references.
520			_a"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is the next big growth area in branding, but few books address branding strategy specific for this sector. Branding for the Public Sector fills this gap with powerful and effective branding strategies backed by case studies and examples. Author Paul Temporal covers branding architecture, brand vision, market research, brand perception, brand engagement, brand communication, managing brand change, and much more. Additionally, he covers the future of public sector branding and how organisations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"--
520			_a"This book presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector"--
650		0	_aGovernment marketing. _2BUEsh
650		0	_aGovernment publicity. _2BUEsh _928619
650		0	_aPublic relations and politics. _2BUEsh
650		0	_aBranding (Marketing) _2BUEsh _910059
651			_2BUEsh
653			_bBUSADM _cFebruary2016
942			_2ddc
999			_c21198 _d21170