000 00888cam a22002535a 4500
001 18179938
005 20201128021450.0
008 140606t2015 nyua frb 001 0 eng d
020 _a9780071840972 (paperback : alk. paper)
020 _a0071840974 (alk. paper)
040 _aDLC
_beng
_cDLC
_dEG-ScBUE
082 0 4 _a658.802
_222
_bDID
100 1 _aDidner, Pam.
_939082
245 1 0 _aGlobal content marketing :
_bhow to create great content, reach more customers, and build a worldwide marketing strategy that works /
_cPam Didner.
260 _aNew York :
_bMcgraw-Hill Education,
_cc.2015.
300 _ax, 244 p. :
_bill. ;
_c23 cm.
500 _aIndex : p. 237-244.
504 _aBibliography : p. 229-236.
650 7 _aMarketing.
_2BUEsh
_94499
650 7 _aStrategic planning.
_2BUEsh
_91643
651 _2BUEsh
653 _bBUSADM
_cAugust2015
_cJanuary2016
942 _2ddc
999 _c20440
_d20412