000			01985cam a22002655a 4500
001			17808672
005			20151215141556.0
008			130711t2014 maua frb 001 0 eng d
020			_a9780124076747 (pbk.)
040			_aDLC _beng _cDLC _dDLC _dEG-ScBUE _dEG-ScBUE
082	0	4	_a658.872 _bLEI _222
100	1		_aLeibtag, Ahava. _938925
245	1	4	_aThe digital crown : _bwinning at content on the web / _cAhava Leibtag ; foreword by Kristina Halvorson.
260			_aWaltham : _bMorgan Kaufmann / Elsevier, _cc.2014.
300			_axxvi, 332 p. : _bill. (col.) ; _c24 cm.
500			_aIndex : p. 323-332.
504			_aIncludes bibliographical references.
520			_a"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory."
650		0	_aInternet marketing. _2BUEsh
650		0	_aBranding (Marketing) _2BUEsh _910059
651			_2BUEsh
653			_bCOMAME _cAugust2015 _cDecember2015
700	1		_aHalvorson, Kristina, _eeditor.
942			_2ddc
999			_c20426 _d20398