000			02442cam a22002655a 4500
001			14842906
005			20201128021404.0
008			070508s2008 nyua frb 000 0 eng d
020			_a9780415399500 (pbk. : alk. paper)
020			_a0415399505 (pbk. : alk. paper)
040			_aDLC _beng _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dBWX _dPMC _dDLC _dEG-ScBUE _dEG-ScBUE
082	0	4	_a658.049 _bCOM _222
245	0	0	_aCompeting in emerging markets : _bcases and readings / _cedited by Hemant Merchant.
260			_aNew York ; _aAbingdon : _bRoutledge / Taylor & Francis Group, _c2008.
300			_axxiii, 251 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references.
505	0		_aDell's dilemma in Brazil : negotiating at the state level / Roy Nelson -- Kmart de Mexico S.A. de C.V. (abridged) / David Ager, Wendy Evans, and David Conklin -- Unicord PLC : the Bumble Bee acquisition / Hemant Merchant and Nima Narchi -- Nora-sakari : a proposed JV in Malaysia (revised) / R. Azimah Ainuddin and Paul Beamish -- Red star China : discovering the essence of guanxi (a) / Neil Abramson and Hemant Merchant -- Hero Honda Motors (India) Ltd. : is it Honda that made it a hero? / Kannan Ramaswamy and Rahul Sankhe -- Strategic crossroads at Matav : Hungary's telecommunications powerhouse / Jordan Mitchell and Paul Rouse -- Managing Pibrex Russia (a) : new crisis, old grievances / Rachel Doern and Carl F. Fey -- Olly Racela in Bangkok / Hemant Merchant -- Distance still matters : the hard reality of global expansion / Pankaj Ghemawat -- Strategy under uncertainty / Hugh Courtney, Jane Kirkland, and Patrick Viguerie -- Harnessing the science of persuasion / Robert B. Cialdini -- Achieving business success in Confucian societies : the importance of guanxi (connections) / Irene Y.M. Yeung and Rosalie L. Tung -- The role of family conglomerates in emerging markets : what western companies should know / Daekwan Kim, Destan Kandemir, and S. Tamer Cavusgil -- Transferring management knowledge to Russia : a culturally based approach / Ruth C. May, Sheila M. Puffer, and Daniel J. McCarthy.
650		0	_aCompetition, International _vCase studies. _2BUEsh
650		7	_aInternational business enterprises _xManagement. _vCase studies _2BUEsh _92700
650		0	_aInternational trade _vCase studies. _2BUEsh _923290
651			_2BUEsh
653			_bBUSADM _cJune2015 _cFebruary2016
700	1		_aMerchant, Hemant, _eeditor.
942			_2ddc
999			_c20102 _d20074