000			01853cam a22002655a 4500
001			18028687
005			20151104102200.0
008			140203t2014 nyua frb 001 0 eng d
020			_a9781137279569 (alk. paper)
040			_aDLC _beng _cDLC _dDLC _dDLC _dEG-ScBUE
082	0	4	_a658.827 _222 _bYOU
100	1		_aYoung, Antony, _d1964- _938668
245	1	0	_aBrand media strategy : _bintegrated communications planning in the digital era / _cAntony Young.
250			_a2nd. ed.
260			_aNew York : _bBrand Media Strategy / Palgrave Macmillan, _cc.2014.
300			_axii, 242 p. : _bill. ; _c26 cm.
500			_aIndex : p. 233-242.
504			_aBibliography : p. 225-232.
505	0		_aGoogle and Facebook : how they're changing the game -- The new media playbook : a new set of rules for a new media world -- A shift from media planning to communications planning : enter the super planner -- Focusing on outcomes, not outputs : setting the brand media strategy communication goals -- Insight over analysis : finding a way in for the brand media strategy -- 1 + 1 = 3 : sparking consumer brand conversations through media -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity : how media context helps advertising -- Deliver more relevant communications -- Touch point selection : determining the right media channel mix -- Getting social : connecting through socially-enabled communications -- Execution is the X-factor : bringing the brand media strategy to life -- Measurement and metrics : making the brand media strategy accountable -- Big data and analytics : from mad men to math men (and women).
650		7	_aBranding (Marketing) _2BUEsh _910059
650		7	_aInternet marketing. _2BUEsh _938532
650		7	_aSocial media. _2BUEsh _932891
653			_bCOMAME _cJune2015 _cNovember2015
942			_2ddc
999			_c19723 _d19695