| 000 | 01021pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 016151927 | ||
| 003 | OSt | ||
| 005 | 20140121145047.0 | ||
| 008 | 120815t2013 xxua frb 001 0 eng d | ||
| 020 | _a9780071318389 (pbk.) | ||
| 020 | _a0071318380 (pbk.) | ||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk |
||
| 082 | 0 | 4 |
_a659.1 _222 _bARE |
| 100 | 1 |
_aArens, William F. _932628 |
|
| 245 | 1 | 0 |
_aContemporary advertising and integrated marketing communications / _cWilliam F. Arens, Michael F. Weigold, Christian Arens. |
| 250 |
_a14th ed., _bInternational student ed. |
||
| 260 |
_aNew York, United States : _bMcGraw-Hill Irwin ; _cc.2013. |
||
| 300 |
_axxxix, 722 p. : _bill. ; _c28 cm. |
||
| 500 | _aIncludes Indexes. | ||
| 500 | _aIncludes appendix. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aAdvertising. _95632 |
|
| 653 |
_bBus _cJanuary2014 |
||
| 655 |
_vreading book _934232 |
||
| 700 | 1 |
_aWeigold, Michael F., _d1958- _932630 |
|
| 700 | 1 |
_aArens, Christian. _932631 |
|
| 942 |
_2ddc _k659.1 ARE |
||
| 999 |
_c17944 _d17916 |
||