000 | 00708nam a22002418a 4500 | ||
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001 | 016030303 | ||
003 | Uk | ||
005 | 20130212150031.0 | ||
008 | 120207s2012 enka 001 0 eng|d | ||
020 | _a0273757687 (pbk.) | ||
020 | _a9780273757689 (pbk.) | ||
082 | 0 | 4 |
_a658.802 _223 _bBLY |
100 | 1 |
_aBlythe, Jim. _932572 |
|
245 | 1 | 0 |
_aEssentials of Marketing / _cJim Blythe. |
250 | _a5th ed. | ||
260 |
_aHarlow : _bFinancial Times Prentice Hall, _c2012. |
||
300 |
_axx, 340 p. : _bill. (chiefly col.) ; _c27 cm. |
||
500 | _aPrevious ed.: 2008. | ||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing. _932573 |
|
653 |
_bBus _cFebruary2013 |
||
942 |
_2ddc _cBB |
||
999 |
_c17284 _d17256 |