| 000 | 01122cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 13671798 | ||
| 005 | 20160523130647.0 | ||
| 008 | 040730r20092008enka frbd 001 0 eng d | ||
| 020 | _a9780750689458 | ||
| 040 |
_aUKM _beng _cUKM _dKLG _dDLC _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.8002854678 _222 _bCHA |
| 100 | 1 |
_aChaffey, Dave, _912830 _d1963- |
|
| 245 | 1 | 0 |
_aEmarketing excellence : _bplanning and optimizing your digital marketing / _cDave Chaffey & P. R. Smith. |
| 250 | _a3rd ed., Reprint ed. | ||
| 260 |
_aOxford ; _aBurlington : _bButterworth-Heinemann / Elsevier, _c2009. |
||
| 300 |
_axviii, 508 p. : _bill. ; _c25 cm. |
||
| 490 | 0 | _aemarketing essentials. | |
| 500 | _aPublished in association with: the Chartered Institute of Marketing. | ||
| 500 | _aReprinted of 2008 ed. | ||
| 500 | _aIndex : p. [501]-508. | ||
| 500 | _aGlossary : p. 483-500. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 7 |
_aInternet marketing. _938532 _2BUEsh |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cMay2016 |
||
| 700 | 1 |
_aP. R. Smith. _912576 |
|
| 710 | 2 |
_aChartered Institute of Marketing. _912578 |
|
| 942 |
_2ddc _cBB |
||
| 999 |
_c13655 _d13655 |
||