| 000 | 01060cam a22002895a 4500 | ||
|---|---|---|---|
| 999 |
_c13578 _d13578 |
||
| 005 | 20190519103122.0 | ||
| 008 | 080129t2009 maua frb 001 0 eng d | ||
| 020 | _a9780071263931 | ||
| 020 | _a0071263934 | ||
| 040 |
_aDLC _beng _cDLC _dYDXCP _dBTCTA _dBAKER _dC#P _dBWX _dDLC _dEG-ScBUE _dEG-ScBUE |
||
| 082 | 0 | 4 |
_a658.8 _bZEI _222 |
| 100 | 1 |
_aZeithaml, Valarie A. _912207 |
|
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 | _a5th ed., International ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill / Irwin, _c2009. |
||
| 300 |
_axxviii, 708 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 541 | _aDr. Mahitab Shahin ; | ||
| 650 | 7 |
_aService industries _xMarketing. _2BUEsh _912208 |
|
| 650 | 7 |
_aCustomer services. _2BUEsh _912209 |
|
| 650 | 7 |
_aMarketing. _2BUEsh _912210 |
|
| 651 | _2BUEsh | ||
| 653 |
_bBUSADM _cApril2019 |
||
| 700 | 1 |
_aBitner, Mary Jo. _912211 |
|
| 700 | 1 |
_aGremler, Dwayne D. _912212 |
|
| 942 | _2ddc | ||