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010 _a96019807
020 _a0071147357
082 0 0 _a658.8
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090 _c1179
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100 _aEtzel, Michael J.
245 1 0 _aMarketing /
_cMichael J. Etzel, Bruce J. Walker, William J. Stanton.
250 _a11th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1997.
300 _a624 p. :
_bcol. ill. ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
700 1 _aWalker, Bruce J.
700 1 _aStanton, William J.
700 1 _aStanton, William J.
942 _cBB
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952 _w2006-08-24
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_r2006-08-24
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_bMAIN
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_d2024-08-06
_70
_cMAIN
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999 _c1179
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