| 000 | 01018cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 13677526 | ||
| 005 | 20171031123939.0 | ||
| 008 | 040804s2002 ne a 001 0 eng | ||
| 010 | _a 2004556468 | ||
| 020 | _a9780750683869(pbk.) | ||
| 020 | _a0750683864(pbk.) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.M369183 2002 |
| 082 | 0 | 4 |
_a658.802 _221 _bMCD |
| 100 | 1 |
_aMcDonald, Malcolm. _95727 |
|
| 245 | 1 | 0 |
_aMarketing plans : _bHow to prepare them, how to use them / _cMalcolm McDonald. |
| 250 | _a6th ed. | ||
| 260 |
_aAmsterdam : _bElsevier, _cc2007. |
||
| 300 |
_axvii, 675 p. : _bcol. ill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement. _95728 |
|
| 650 | 0 |
_95729 _aMarketing _xPlanning |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/els051/2004556468.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els051/2004556468.html |
| 942 |
_2ddc _cBB |
||
| 999 |
_c11717 _d11717 |
||