000			01164cam a22002775a 4500
001			2630439
005			20151029105543.0
008			990311s2008 enka frb 001 0 eng d
020			_a0750686332
020			_a9780750686334
040			_aDLC _cDLC _dDLC _dEG-ScBUE _beng
082	0	4	_a658.812 _222 _bGUM
100	1		_aGummesson, Evert, _d1936- _94128
245	1	0	_aTotal relationship marketing : _bmarketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs ... / _cEvert Gummesson.
250			_a3rd ed.
260			_aOxford ; _aBurlington : _bButterworth-Heinemann / Elsevier, _c2008.
300			_axiv, 376 p. : _bill. ; _c25 cm.
500			_aMarketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm /
500			_aIndex : p. 365-376.
504			_aBibliography : p. 345-363.
650		0	_aRelationship marketing. _94129 _2BUEsh
650		7	_aMarketing _93301 _xManagement. _2BUEsh
651			_2BUEsh
653			_bBUSADM _cJune2015 _cOctober2015
942			_2ddc _cBB
999			_c11083 _d11083