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| 005 | 20201128013501.0 | ||
| 008 | 021030s2006 nyu |rb 001 0 eng | ||
| 020 | _a0273695304 | ||
| 020 | _a9780273695301 | ||
| 040 |
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_aHF5415.2 _b.M29 2003b |
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_a658.83 _222 _bMAL |
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_aMalhotra, Naresh K. _920889 |
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| 245 | 1 | 0 |
_aMarketing Research : _bAn Applied Approach / _cNaresh K. Malhotra & David F, Birks |
| 250 | _aRev. 2nd European ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, 2006 _c2006 |
||
| 300 |
_a753 p. : _bill. ; _c25 cm. + _e1 CD-ROM (3/4 in.) |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing research. _920890 |
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| 650 | 0 |
_aMarketing research _xMethodology. _920891 |
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| 653 | _bBus | ||
| 700 |
_91896 _aBirks, David F. |
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| 942 |
_2ddc _cBB |
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| 999 |
_c10506 _d10506 |
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