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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketing | The Irwin/McGraw-Hill series in marketing ; Publication details: Boston, Massachusetts : The McGraw-Hill Companies, Inc., c.1998.Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 26 cmISBN:
  • 0071153241
  • 9780071153249
Subject(s): DDC classification:
  • 658.83420973 HAW 22
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.83420973 HAW (Browse shelf(Opens below)) Available 000008744
Total holds: 0

Indexes: p. 737-760.

Includes bibliographical references.

System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.

Mohamed Hussein
reviewed by: Wessam

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