Global Advertising, Attitudes and Audiences / Tony Wilson.
Material type: TextSeries: Routledge advances in management and business studies ; 44Publication details: New York, NY : Routledge, c2011.Edition: 1st edDescription: xiv, 167 p. ; 24 cmISBN:- 0415875978
- 9780415875974
- 659 22 WIL
- HF5823 .W52 2010
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 659 WIL (Browse shelf(Opens below)) | Available | 000023273 | ||
Book - Borrowing | Central Library First floor | Baccah | 659 WIL (Browse shelf(Opens below)) | Available | 000023274 | ||
Book - Borrowing | Central Library First floor | Baccah | 659 WIL (Browse shelf(Opens below)) | Available | 000023275 |
Includes bibliographical references and index.
Audiences articulating advertising -- Beyond attitudes : to the audience itself! -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cell phone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging, and reflexive branding.
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