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Market-led strategic change : transforming the process of going to market / Nigel Piercy. by
  • Piercy, Nigel
Series: Marketing series (London, England). Professional development.
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2009
Availability: Items available for loan: Central Library (1)Call number: 658.8 PIE.

Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. by
  • Baron, Steve (J. Steve)
  • Conway, Tony
  • Warnaby, Gary
Series: Advanced marketing series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Sage Publications Inc., c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.812 BAR.

Political marketing : theory and concepts / Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy. by
  • Ormrod, Roger
  • Henneberg, Stephan C. M
  • O'Shaughnessy, Nicholas J, 1954-
Series:
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2013
Availability: Items available for loan: Central Library (1)Call number: 324.7 ORM.

Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell. by
  • Brennan, Ross, 1957-
  • Canning, Louise
  • McDowell, Raymond
Series: Advanced marketing series
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : SAGE, 2011
Availability: Items available for loan: Central Library (1)Call number: 658.804 BRE.

Marketing channels / Louis E. Boone, James C. Johnson. by
  • Boone, Louis E [comp.]
  • Johnson, James C, 1944-
Series: General Learning Press marketing series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Morristown : General Learning Press, 1973
Availability: Items available for loan: Central Library (1)Call number: 658.8 BOO.

Using the microcomputer in marketing / Lynn K. Parkinson and Stephen T. Parkinson. by
  • Parkinson, Lynn K [author.]
  • Parkinson, Stephen T. (Stephen Trent), 1951- [author.]
Series: Marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Berkshire, England : McGraw-Hill Book Company, [1987]Copyright date: c1987
Availability: Items available for loan: Central Library (1)Call number: 658.800285416 PAR.

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