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Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell.

By: Contributor(s): Material type: TextTextSeries: Advanced marketing seriesPublication details: London : SAGE, 2011.Edition: 2nd edDescription: xxi, 386 p. : ill. ; 25 cmISBN:
  • 9781849201568 (pbk.)
Subject(s): DDC classification:
  • 22 658.804 BRE
Summary: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Alahram 658.804 BRE (Browse shelf(Opens below)) 1 Available 000032521
Total holds: 0

Previous ed.: 2007.

Glossary : p. [352]-361.

Index : p. [379]-386.

Bibliography : p. [362]-378.

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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