Brands laid bare : using market research for evidence-based brand management / Kevin Ford.
Material type: TextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,2005 2005.Description: viii, 158 p. : ill. ; 24 cmISBN:- 0470012838
- 658.827 F75
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | 658.827 FOR (Browse shelf(Opens below)) | Available | 000002283 |
Total holds: 0
Includes index.
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