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Brand positioning : strategies for competitive advantage / Subroto Sengupta. by
  • Sengupta, Subroto
Edition: 2nd ed.
Material type: Text Text
Publication details: New Delhi : Tata McGraw-Hill Pub. Co.,1999 1999
Availability: Items available for loan: Central Library (1)Call number: 658.827SEN.

Effective Management For Marketing / Mike Worsam. by
  • Worsam, Mike
Material type: Text Text
Publication details: New Delhi : Viva books private limited. 2002
Availability: Items available for loan: Central Library (1)Call number: 658.802 WOR.

Management information for marketing decisions, 1999-2000 / Tony Hines. by
  • Hines, Tony
  • Chartered Institute of Marketing
Material type: Text Text
Publication details: New Delhi : Viva books private limited. 2000
Availability: Items available for loan: Central Library (1)Call number: 658.802 HIN.

The marketing book / By Micheal J. Baker. by
  • Baker, Michael J
Material type: Text Text
Publication details: New Delhi : Viva books private limited. 2000
Availability: Items available for loan: Central Library (1)Call number: 658.8 BAK.

Modern marketing : principles and practices / R. S. N. Pillai, Bagavathi by
  • Pillai, R.S.N
  • Bagavathi
Edition: 3rd rev. ed.
Material type: Text Text
Publication details: New Delhi : S Chand & Co., 2004
Availability: Items available for loan: Central Library (1)Call number: 658.8 PIL.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
  • McDonald, Malcolm
  • Institute of Marketing
Edition: 4th ed.
Material type: Text Text
Publication details: New Delhi : Viva books private limited. 2000
Availability: Items available for loan: Central Library (1)Call number: 658.802 MCD.

Marketing for Hospitality and Tourism / Philip Kotler, John Bowen, James Makens. by
  • Kotler, Philip
  • Bowen, John (John T.), 1948-
  • Makens, James C
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c2003
Availability: Items available for loan: Central Library (1)Call number: 647.940688 KOT.

Basic marketing : principles and practice. Tom Cannon. by
  • Cannon, Tom
Material type: Text Text
Publication details: New Delhi : A. I. T. B. S. publishers and distributers, c2005
Availability: Items available for loan: Central Library (1)Call number: 658.8 CAN.

Relationship Marketing : Text and Cases / S. Shajahan by
  • Shajahan, S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2004 2004
Availability: Items available for loan: Central Library (1)Call number: 658.812 SHA.

Marketing management/ Bansal S. p. by
  • Bansal S. P
Edition: 5th Rev. ed.
Material type: Text Text
Publication details: New Delhi: Kalayani Pub.,2004 2004
Availability: Items available for loan: Central Library (1)Call number: 658.5BAN.

the business of Marketing / P. Rajan Varadarajan by
  • Varadarajan, P. Rajan
Series: The International library of critical writings in business history ; 6 | An Elgar reference collection
Material type: Text Text
Publication details: New Delhi: Jaico pub.,2001 2001
Availability: Items available for loan: Central Library (1)Call number: 658.8VAR.

The Marketing strategy : A handbook/ Norton Paley by
  • Paley, Norton
Material type: Text Text
Publication details: New Delhi: Crest pulishing house,2004 2004
Availability: Items available for loan: Central Library (1)Call number: 658.8PAL.

Handbook of strategic marketing communications: New ways to build and integrate communications/ Paul Smith, Chris Berry and Alan Pulford by
  • Smith, Paul
  • Berry, Chris, 1944-
  • Pulford, Alan
Material type: Text Text
Publication details: New Delhi: Crst Publications,2003 2003
Availability: Items available for loan: Central Library (1)Call number: 658.802SMI.

International Marketing N.kUMAR by
  • Kumar
  • R.Mittal
Edition: 1st ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Anmol Publications Pvt 2002
Availability: Items available for loan: Central Library (1)Call number: 658.8 KUM.

Marketing communications : integrating offline and online with social media / P. R. Smith & Ze Zook. by
  • Smith, P. R. (Paul Russell), 1957-
  • Zook, Ze
Edition: 5th ed., reprinted.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London ; Philadelphia, United States ; New Delhi : Kogan Page, 2011
Availability: Items available for loan: Central Library (5)Call number: 658.802 SMI, ...

Transnational marketing strategy / Biswajit Das, Ipseeta Satpathy, Sanjay Sharan. by
  • Das, Biswajit
  • Satpathy, Ipseeta
  • Sharan, Sanjay
Edition: 1st ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New Delhi : New Age International Publishers, 2014
Availability: Items available for loan: Central Library (1)Call number: 658.8 DAS.

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