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New Products Management / Merle Crawford, Anthony Di Benedetto.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 8th edDescription: xx, 540 p. : ill. ; 24 cmISBN:
  • 0072961449 (alk. paper)
Subject(s): DDC classification:
  • 658.575 CRA
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.575 CRA (Browse shelf(Opens below)) Available 000001875
Total holds: 0

Includes bibliographical references and index.

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