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Services marketing : integrating customer focus across the firm / Alan Wilson ... [et al.] by
  • Wilson, Alan M
Edition: 3rd European ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Berkshire : McGraw-Hill Higher Education, c.2016
Availability: Items available for loan: Central Library (1)Call number: 658.8 SER.

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Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
  • Wirtz, Jochen [author.]
  • Lovelock, Christopher H [author.]
Edition: Eighth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: New Jersey : World Scientific, [2016]Copyright date: c2016
Availability: Items available for loan: Central Library (2)Call number: 658.8 WIR, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 WIR.

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