Contemporary brand management / Johny K. Johansson, Kurt A. Carlson.
Material type:
TextPublication details: Thousand Oaks : SAGE Publications, c.2015.Description: xi, 259 p. ; ill. : 24 cmISBN: - 9781452242873 (pbk.)
- 658.827 JOH 22
Contents:
Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book - Borrowing
|
Central Library First floor | Baccah | 658.827 JOH (Browse shelf(Opens below)) | Available | 000046856 | ||
|
Book - Borrowing
|
Central Library First floor | Baccah | 658.827 JOH (Browse shelf(Opens below)) | Available | 000046857 | ||
|
Book - Borrowing
|
Central Library First floor | Baccah | 658.827 JOH (Browse shelf(Opens below)) | Available | 000046858 |
Total holds: 0
Includes bibliographical references and index.
Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References.
There are no comments on this title.