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Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchellm, William Wells. by
- Moriarty, Sandra E. (Sandra Ernst)
- Mitchell, nancy
- Wells, william
Edition: 10th ed., Global ed.
Material type:  Text; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: Harlow : Pearson Education Limited, c.2015
Other title: - Advertising and IMC : principles and practice
Availability: Items available for loan: Central Library (1)Call number: 659.1 MOR.
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The IMC handbook : readings & cases in integrated marketing communications / editors, J. Steven Kelly, DePaul University, Susan K. Jones, Ferris State University Susan K. Jones & Associates, Richard A. Hagle, RACOM Communications. by
- Kelly, J. Steven [editor.]
- Jones, Susan K [editor.]
- Hagle, Richard A [editor.]
Edition: Third edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Chicago, IL : Racom Communications, [2015]Copyright date: c2015
Other title: - Integrated marketing communications handbook : readings and cases in integrated marketing communications
Availability: Items available for loan: Central Library (1)Call number: 658.802 IMC.
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