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		Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchellm, William Wells. by Moriarty, Sandra E. (Sandra Ernst) Mitchell, nancy Wells, william Edition: 10th ed., Global ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Harlow : Pearson Education Limited, c.2015 Other title: Advertising and IMC : principles and practice Availability: Items available for loan: Central Library (1)Call number: 659.1 MOR. Log in to add tags Add to cart (remove)
		Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Belch, George E. (George Edward), 1951- Belch, Michael A Edition: 10th ed., Global ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: [Singapore] : McGraw-Hill Education, c.2015 Availability: Items available for loan: Central Library (8)Call number: 659.1 BEL, ... Items available for reference: Central Library: Not for loan (1)Call number: 659.1 BEL. Log in to add tags Add to cart (remove)
		Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. by Parente, Donald Strausbaugh-Hutchinson, Kirsten L Edition: 5th ed. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: Boston : Cengage Learning, c.2015 Other title: Guide to marketing communication plans Availability: Items available for loan: Central Library (3)Call number: 659.113 PAR, ... Items available for reference: Central Library: Not for loan (2)Call number: 659.113 PAR, ... Log in to add tags Add to cart (remove)

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