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Global Advertising, Attitudes and Audiences / Tony Wilson.

By: Material type: TextTextSeries: Routledge advances in management and business studies ; 44Publication details: New York, NY : Routledge, c2011.Edition: 1st edDescription: xiv, 167 p. ; 24 cmISBN:
  • 0415875978
  • 9780415875974
Subject(s): DDC classification:
  • 659 22 WIL
LOC classification:
  • HF5823 .W52 2010
Contents:
Audiences articulating advertising -- Beyond attitudes : to the audience itself! -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cell phone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging, and reflexive branding.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659 WIL (Browse shelf(Opens below)) Available 000023273
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659 WIL (Browse shelf(Opens below)) Available 000023274
Book - Borrowing Book - Borrowing Central Library First floor Baccah 659 WIL (Browse shelf(Opens below)) Available 000023275
Total holds: 0

Includes bibliographical references and index.

Audiences articulating advertising -- Beyond attitudes : to the audience itself! -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cell phone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging, and reflexive branding.

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