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Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij. by
  • Mooij, Marieke K. de, 1943-
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Los Angeles : SAGE, 2010 c2010
Availability: Items available for loan: Central Library (1)Call number: 658.802 MOO.

Marketing Research : An Applied Approach / Naresh K. Malhotra. by
  • Malhotra, Naresh K
Edition: 6th ed. Global Edition
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Prentice Hall, c2010
Availability: Items available for loan: Central Library (3)Call number: 658.83 MAL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.83 MAL.

Designing a digital portfolio / Cynthia L. Baron. by
  • Baron, Cynthia
Series: Voices that matter
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Berkeley, United States : New Riders, c.2010
Availability: Items available for loan: Central Library (1)Call number: 006.6 BAR.

Buy.ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill] by
  • Lindstrom, Martin, 1970-
  • Underhill, Paco [author of introduction, etc.]
Edition: 1st pbk. ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, United States : Broadway Books, c.2010
Other title:
  • Buyology
Availability: Not available: Central Library: Checked out (1).

Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. by
  • Baron, Steve (J. Steve)
  • Conway, Tony
  • Warnaby, Gary
Series: Advanced marketing series
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: London : Sage Publications Inc., c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.812 BAR.

Winning in emerging markets : a road map for strategy and execution / Krishna G. Palepu, Tarun Khanna with Richard J. Bullock. by
  • Khanna, Tarun
  • Palepu, Krishna G, 1954-
  • Bullock, Richard J
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Boston : Harvard Business Press, c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.4012091724 KHA.

Micromarketing : get big results by thinking and acting small / Greg Verdino. by
  • Verdino, Greg
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw-Hill, c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.8 VER.

The aging consumer : perspectives from psychology and economics / edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon. by
  • Drolet, Aimee Leigh [editor.]
  • Schwarz, Norbert, Dr. phil [editor.]
  • Yoon, Carolyn, 1960- [editor.]
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; London : Routledge / Taylor & Francis Group, c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.8340846 AGI.

Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery. by
  • Jeffery, Mark, 1965-
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken : John Wiley & Sons, c.2010
Availability: Items available for loan: Central Library (1)Call number: 658.83 JEF.

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