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Marketing Excellence HandBook: Farid Haddad. A New Perspective In Brand Management To Unleash The Hidden Powers Of Your Brand / by
  • Haddad, Farid
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cairo: Dar Al-Fikr Al-Arabi, c2008
Availability: No items available.

Marketing strategy / O.C. Ferrell, Michael D. Hartline. by
  • Ferrell, O. C
  • Hartline, Michael D
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson South-Western,2008 c2008
Online access:
Availability: Items available for loan: Central Library (6)Call number: 658.802 FER, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 FER.

Strategic Market Management / David A. Aaker. by
  • Aaker, David A
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & sons, c2008
Online access:
Availability: Items available for loan: Central Library (2)Call number: 658.8 AAk, ...

Global marketing / Warren J. Keegan, Mark C. Green. by
  • Keegan, Warren J
  • Green, Mark C
Edition: 4th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008
Availability: Items available for loan: Central Library (3)Call number: 658.84 KEE, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.84 KEE.

International marketing and export management / Gerald Albaum, Edwin Duerr. by
  • Albaum, Gerald S
  • Duerr, Edwin
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times/Prentice Hall, c2008
Availability: Items available for loan: Central Library (3)Call number: 658.84 ALB, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.84 ALB.

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
  • Peter, J. Paul
  • Olson, Jerry C [author. ]
Edition: 8th ed., International ed.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : McGraw Hill, c.2008
Availability: Items available for loan: Central Library (3)Call number: 658.8342 PET, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8342 PET. Not available: Central Library: Checked out (1).

Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by
  • Lehmann, Donald R
  • Winer, Russell S
Edition: 7th ed. McGraw-Hill- International edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: Central Library (1)Call number: 658.802 LEH.

Strategic Marketing : An Introduction / Tony Proctor. by
  • Proctor, Tony
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, c2008
Availability: Items available for loan: Central Library (1)Call number: 658.802 PRO.

Distribution Channels : Understanding and Managing Channels to Market / Julian Dent. by
  • Dent, Julian, 1957-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, c2008
Availability: Items available for loan: Central Library (1)Call number: 658.788 DEN.

Marketing Strategy and Competitive Positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by
  • Hooley, Graham J
  • Piercy, Nigel F
  • Nicolaud, Brigitte
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : FT Prentice Hall, c2008
Availability: Items available for loan: Central Library (6)Call number: 658.802 HOO, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 HOO. Not available: Central Library: Checked out (1).

Basic marketing research : Using Microsoft Excel data analysis / Alvin C. Burns, Ronald F. Bush. by
  • Burns, Alvin C
  • Bush, Ronald F
Edition: 2nd ed. Pearson International Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008
Availability: Items available for loan: Central Library (1)Call number: 658.830285554 BUR.

International marketing : strategy and theory / Sak Onkvisit & John J. Shaw. by
  • Onkvisit, Sak
  • Shaw, John J
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York : Routledge, c2008
Availability: Items available for loan: Central Library (1)Call number: 658.84 ONK.

Marketing Strategy : A Decision-Focused Approach / Orville C. Walker, Jr., John W. Mullins. by
  • Walker, Orville C
  • Mullins, John W. (John Walker)
Edition: 6th ed. McGraw-Hill International Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: Central Library (2)Call number: 658.802 WAL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.802 WAL.

Principles of Services Marketing / Adrian Palmer. by
  • Palmer, Adrian
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : McGraw-Hill, 2008 c.2008
Availability: Items available for loan: Central Library (7)Call number: 658.8 PAL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.8 PAL.

Relationship Marketing : Perspectives, Dimensions and Contexts / Tracy Harwood, Tony Garry and Anne Broderick. by
  • Harwood, Tracy
  • Broderick, Anne (Anne J.)
  • Garry, Tony
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill Education, c2008
Availability: Items available for loan: Central Library (1)Call number: 658.812 HAR.

Always on : Advertising, Marketing and Media in an Era of Consumer Control / Christopher Vollmer with Geoffrey Precourt. by
  • Vollmer, Christopher
  • Precourt, Geoffrey
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: Central Library (2)Call number: 658.800285 VOL, ... Items available for reference: Central Library: Not for loan (1)Call number: 658.800285 VOL.

Strategic Marketing for Nonprofit Organizations / Alan R. Andreasen, Philip Kotler. by
  • Andreasen, Alan R, 1934-
  • Kotler, Philip
Edition: 7th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : London : Pearson Prentice Hall ; Pearson Education, c2008
Availability: Items available for loan: Central Library (3)Call number: 658.8 AND, ...

Destination marketing : an integrated marketing communication approach / Steven Pike. by
  • Pike, Steven
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York : Routledge / Taylor & Francis Group, c.2008
Availability: Items available for loan: Central Library (3)Call number: 338.47910688 PIK, ...

Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina. by
  • Kotler, Philip [author.]
  • Armstrong, Gary (Gary M.) [author.]
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Upper Saddle River, New York : Prentice Hall / Pearson Education, [2008]Copyright date: c2008
Availability: Items available for loan: Central Library (1)Call number: 658.8 KOT.

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