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Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter. by
  • Swayne, Linda
  • Ginter, Peter M
Edition: 2nd ed.
Material type: Text Text
Publication details: Englewood Cliffs, N.J. : Prentice Hall,c1993. c1993
Availability: Items available for loan: Central Library (1)Call number: 658.802SWA.

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European marketing : readings and cases / [edited] by Chris Halliburton, Reinhard HuÌ(nerberg. by
  • Halliburton, Chris
  • Halliburton, Chris
  • HuÌ(nerberg, Reinhard
Material type: Text Text
Publication details: Wokingham, England ; Reading, Mass. : Addison-Wesley,c.1993. c.1993
Availability: Items available for loan: Central Library (1)Call number: 658.80094HAL.

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