Exhibitions and Displays : Museum Design Concepts, Brand presentation, Trade show design.

Designing exhibitions and presentations / Christian Schittich -- Interaction of building and presentation-current museum concepts / Christian Schittich -- To exhibit - from the spoon to the state / Ruedi Baur -- Phaeno Science Center in Wolfsburg Zaha Hadid Architects, London / Mayer B�ahrle Freie Architekten, L�orrach -- New Museum in New York / SANAA / Kazuyo Sejima + Ryue Nishizawa, Tokyo -- Literature Museum in Marbach / David Chipperfield architects, London/Berlin -- Museum of Celtic and Roman history in Manching / Fischer Architekten, Munich -- BMW Museum in Munich / Atelier Br�uckner, Stuttgart -- Mercedes-Benz Museum in Stuttgart / UNStudio, Amsterdam -- Show and let show / HG Merz, Patrick Wais -- "The Rommel Myth" exhibition in Stuttgart / Hans Dieter Schaal, Attenweiler -- "That's Opera" traveling exhibition / Atelier Br�uckner, Stuttgart -- "Inventioneering Architecture" traveling exhibition / Instant architecture, Zurich -- Museum pavilion in Pouilly-en-Auxois Shigeru Ban Architects, Tokyo/Paris / Jean de Gastines, Paris -- Exhibition pavilion for Artek in Milan / Shigeru Ban Architects, Tokyo/Paris -- Built identity, architecture-design-communication / Jons Messedat -- Audi Center in Munich / Allmann Sattler Wappner, Munich -- adidas Brand Center in Herzogenaurach / querkraft Architekten, Vienna -- Baufritz exhibition building in Erkheim / a.ml und parter, Nuremberg -- Proper light for presentations / Thomas Schielke -- "Freudenhaus" optician store in Munich / Aigner Architecture, Munich -- Whiteleys Shopping Center in London / Lifschutz Davidson Sandilands, London -- Mpreis supermarket in Innsbruck / Rainer K�oberl, Innsbruck -- Edeka supermarket in Ingolstadt / ATP Architeketen und Ingenieure, Munich -- Noise barrier with integrated car showroom near Utrecht / ONL [Oosterhuis_L�en�ard], Rotterdam -- Exhibition hall in Paris / Anne Lacaton & Jean Philippe Vassal, Paris -- New Trade Fair in Stuttgart / Wulf & Partner, Stuttgart -- Sustainably designing temporary architecture for brands / Susanne Schmidhuber -- Stylepark Lounge in Berlin / J. Mayer H., Berlin -- Exhibition stand "Garment Garden" in Frankfurt am Main / J. Mayer H., Berlin -- Exhibition design system or custom design / G�unther R�ockl -- Eternit exhibition stands in Stuttgart and Munich / Astrid Bornheim Architekture, Berlin -- E.ON exhibition stand in Essen / avcommunication, Ludwigsburg /Munich -- Serafini exhibition stand in Cologne / atelier 522, Markdorf.

"From trade fair stands to museum concepts, the successful transfer of information to a wide public audience relies on effective staging and appropriate architectural design. While museum exhibitions focus on the art of communicating content, with commercial aspects tending to play a more subordinate role, the goal of trade fair stands and showrooms is to convey a brand image. And at least since large companies like BMW and Mercedes began introducing commercialized museum concepts designed to stage their brands, the phenomenon has come full circle." "Not infrequently, planners today must not only accomplish the demanding task of designing an exhibition; they must also meet full service demands, from briefings and CI design to realization. How to do this successfully is the subject of short articles by authors from the relevant fields. With extensively documented project examples organized by presentation or exhibition type, these valuable technical articles offer a detailed roadmap to practical success."--BOOK JACKET.