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Marketing research / Carl McDaniel, Jr., Roger Gates. by
  • McDaniel, Carl D
  • Gates, Roger H, 1942-
Edition: 7th ed.
Material type: Text Text
Publication details: Hoboken, NJ : Wiley,2007 2007
Availability: Items available for loan: Central Library (1)Call number: 658.83 MCD.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
  • Czinkota, Michael R
  • Ronkainen, Ilkka A
Edition: 8th ed.
Material type: Text Text
Publication details: Mason, OH : Thomson Southwestern,2007 2007
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.84 CZI.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by
  • Lovelock, Christopher
  • Wirtz, Jochen
Edition: 6th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall,2007 2007
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.8 LOV.

Marketing : an introduction / Gary Armstrong & Phil Kotler. by
  • Armstrong, Gary
  • Kotler, Philip
Edition: 8th ed.
Material type: Text Text
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall,2007 2007
Online access:
Availability: Items available for loan: Central Library (1)Call number: 658.8 ARM.

Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
  • Clow, Kenneth E
  • Baack, Donald
Edition: 3rd ed.
Material type: Text Text
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2007
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Central Library (1)Call number: 659.1 CLO.

A Framework for Marketing Management / Philip Kotler,Kevin Lane Keller. by
  • Kotler, Philip
  • Keller,Kevin Lane
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall,2007 2007
Availability: Items available for loan: Central Library (1)Call number: 658.8 KOT.

Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
  • Shimp, Terence A
Edition: 7th ed.
Material type: Text Text
Publication details: Mason, OH : Thomson/South-Western,2007 2007
Availability: No items available.

Marketing fundamentals, 2007-2008/ Geoff Lancaster and Frank Withey and the Chartered Institute of Marketing. by
  • Lancaster, Geoffrey
  • Withey, Frank
  • Chartered Institute of Marketing
Series: The official CIM coursebook series
Material type: Text Text
Publication details: Oxford ; Boston : Butterworth-Heinemann,2007 2007
Availability: Items available for loan: Central Library (1)Call number: 658.80076LAN.

Marketing management in practice/ John Williams, Tony Curtis and the Chartered Institute of marketing by
  • Williams, John
  • The Chartered Institute of marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Butterworth-Heinemann,2007 2007
Availability: Items available for loan: Central Library (1)Call number: 658.8WIL.

Marketing communications 2007-2008/ Graham Hughes, Chris Fill and the Chartered Institute of marketing by
  • Hughes, Graham
  • The Chartered Institute of marketing
Series: The official CIM coursebook
Material type: Text Text
Publication details: Boston: Butterworth-Heinemann,2007 2007
Availability: Items available for loan: Central Library (1)Call number: 658.8HUG.

Marketing research and information 2007-2008/ Matthew Housden and the Chartered Institute of marketing by
  • Houdsen, Matthew
  • The Chartered Institute of marketing
Series: The official CIM coursebook
Material type: Text Text
Publication details: Boston: Butterworth-Heinemann,2007 2007
Availability: Items available for loan: Central Library (1)Call number: 658.83HOU.

Journal of marketing management/ Academy of marketing by
  • 20080729
  • Academy of marketing
Material type: Text Text
Publication details: Helensburgh, Scotland : Westburn Publishers, 2007- 2007-
Availability: Items available for loan: Central Library (1)Call number: 658.8005 JOU.

Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen. by
  • Gay, Richard
  • Charlesworth, Alan, 1956-
  • Esen, Rita
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2007
Availability: Items available for loan: Central Library (1)Call number: 658.872 GAY.

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
  • George E. Belch
  • Belch, Michael A
Series: The McGraw-Hill/Irwin series in marketing
Edition: 7th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • www.bl.uk
Publication details: Boston : McGraw-Hill/Irwin , 2007
Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

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