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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp. by
  • Shimp, Terence A
Edition: 7th ed.
Material type: Text Text
Publication details: Mason, OH : Thomson/South-Western,2007 2007
Availability: No items available.

Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch. by
  • George E. Belch
  • Belch, Michael A
Series: The McGraw-Hill/Irwin series in marketing
Edition: 7th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • www.bl.uk
Publication details: Boston : McGraw-Hill/Irwin , 2007
Availability: Items available for loan: Central Library (1)Call number: 659.1 BEL.

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